Sustainability Course Repository

The senior capstone business course. Students integrate and apply knowledge, skills, and experience gained in the university and business course curricula. Critical thinking and analysis are engaged as students make decisions, set goals, and act on information from real business situations. Course methods may include lecture, discussion, case analyses, and individual or group projects.

Read more about MGMT-4890 : Strategic Management

An exploration of international management issues or other special topics related to the specific destination of the study tour. The course will include travel to a foreign country to observe business practices and examine indigenous management problems, to meet with representatives of local businesses and other institutions. Location of tour can vary. Check with the department for details.

Read more about MGMT-4940 : International Study Tour: Management

Student teams serve as consultants to area businesses that have been identified through the Seattle University Project Center. The consulting teams identify the projects' work dimensions in the beginning of the quarter through interaction with company leadership. Substantial interaction is then required throughout the quarter between the student team, the business representatives, the professor, and professional consultants brought in to assist the student teams. Materials and lectures will be d...

Read more about MGMT-5340 : Business Consulting

Examines environments in which diversity initiatives operate. Dominant work values are explored to understand how they define desired work behaviors and ways in which diversity challenges some dominant work values. Challenges students to acquire information about diversity via studies of organizational culture and subcultures.

Read more about MGMT-5345 : Managing Diversity

Process of change in organizations, its impact on the individuals and organizations. Problems in technology and culture, managerial philosophy, lifestyles and attitudes toward work.

Read more about MGMT-5365 : Management of Change

Survey of institutions and essential functions in the marketing system. Analysis of the marketing mix; product, place, promotion, and price strategies.

Read more about MKTG-3500 : Introduction to Marketing

Application of behavioral sciences to explore consumer and organizational decision-making processes. Emphasis on the information processing of buyers, including the effects of environmental and behavioral influences.

Read more about MKTG-3510 : Buyer Behavior

Business firms' methods of communications to their markets and publics. Analysis of the promotional mix; personal selling, advertising, sales promotion and publicity. Promotion strategies.

Read more about MKTG-3520 : Marketing Communications

This course provides a practical introduction to the field of Marketing 2.0 word of mouth, social media, and mobile device marketing as well as an overview of their strategic role in overall marketing management. Recent developments in blogging, consumer-generated content, viral messaging, and such social media tools as YouTube, Twitter, LinkedIn, Facebook have fundamentally changed the relationship between marketers and consumers. Students will learn how to use these tools to operationalize mar...

Read more about MKTG-3630 : Social Media Marketing

This course applies the marketing skills and concepts from earlier courses and is intended as a marketing capstone. The course typically is based around a real world project, done on a consulting basis with a local firm. Ideally, students have had all or most of their marketing electives prior to taking 4520. Permission from the instructor is required.

Read more about MKTG-4520 : Marketing Management