Because they affect both buying (what do customers want?) and selling (how can we make our product or service appeal to our customers?), marketing jobs come in many varieties. Below are some of the career fields:

  • Advertising
  • Brand and Product Management
  • Business-to-Business Marketing
  • Customer Affairs
  • Digital Marketing
  • Direct Response Marketing
  • Distribution Channel/Logistics Management
  • Green Marketing
  • Industrial Marketing
  • Interactive Marketing
  • International Marketing
  • Marketing Research
  • Marketing Science/Models and Systems Analysis
  • New Product Planning
  • Promotion Management
  • Public Relations
  • Purchasing
  • Retailing Management
  • Sales and Sales Management
  • Services Marketing
  • Social Marketing
  • Sports Marketing

Honest work

“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

Responsibilities of the Marketer

AMA's Code of Ethics

Networking & Advanced Certification Opportunities through Professional Organizations

The American Marketing Association - Puget Sound Chapter
The American Marketing Association
Ad Council
American Association of Advertising Agencies (A.A.A.A.)
International Association of Business Communicators (IABC)
Public Relations Society of America
The Direct Marketing Association

Salary Information

National salary Information is available on and
State of Washington detailed salary information can be found at:

Occupational Outlook Handbook

The Occupational Outlook Handbook by the US Dept of Labor, Bureau of Labor Statistics is a nationally recognized source of career information. Search the site by job title or keyword. Below are just a few of the pages under the keyword "marketing."

Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Economists and Market and Survey Researchers

Printing and Publishing

Public Relations Specialists

Radio and Television Broadcasting

Sales Worker Supervisors

Top Executives

To find out more about the duties and qualifications of specific jobs in Marketing, Sales and Public Relations, go to The Seattle Times Jobs site and enter a search for 'marketing.'

For more information, it might be helpful to use a search engine such as and search on the keywords:
Careers in Marketing