From Seattle University's 2023-2024 Undergraduate Catalog.
All undergraduate courses are 5 credits, unless otherwise noted.
Syllabi information is for reference only; information may not be current.

MKTG 3500 Introduction to Marketing

Survey of institutions and essential functions in the marketing system. Analysis of the marketing mix; product, place, promotion, and price strategies. (Offered fall, winter, spring)

Prerequisites: advanced standing in the Albers School

MKTG 3510 Buyer Behavior

Application of behavioral sciences to explore consumer and organizational decision-making processes. Study the information processing of consumers, the effects of environmental and behavioral influences, and the nature of organizational structure effects on buying.

Prerequisite: MKTG 3500

MKTG 3520 Marketing Communications

Business firms' methods of communications to their markets and publics. Analysis of the promotional mix; personal selling, advertising, sales promotion and publicity. Promotion strategies.

Prerequisite: MKTG 3500

MKTG 3530 Sport and Entertainment Marketing

This course focuses on developing sport and entertainment marketing strategies and campaign architecture by generating marketing insights from the external, organizational, and customer environments to create long-term loyalty relationships and to build a strong brand.

Prerequisite: MKTG 3500

MKTG 3540 Introduction to Retailing Management

Covers the major managerial, functional, institutional, and environmental dimensions of exchange transactions involving marketing organizations and ultimate consumers.

Prerequisite: MKTG 3500

MKTG 3560 Transportation and Logistics

Introduces the basic concepts and techniques used to design transportation and logistics networks, including characteristics of common carriers, rate making, warehouse function and location, traffic management, and traffic law.

Prerequisite: MKTG 3500

MKTG 3570 Personal Selling

This course introduces the principles, concepts and techniques of personal selling, with an emphasis on embracing the “marketing concept”. Because it focuses on selling oneself and one’s ideas the course is appropriate for all majors. Multiple teaching and learning techniques are used - lecture, discussion, considerable student work, both individual and small group work, case studies and speakers.

Prerequisite: MKTG 3500

MKTG 3580 Sales Management

This course covers management of the sales component of a firm’s marketing program. It emphasizes the relationship between sales management and marketing strategy and develops an understanding of basic sales management functions within the firm’s strategy and organization, formation of a sales staff, management of sales activities, motivation and evaluation of sales performance.

Prerequisite: MKTG 3500

MKTG 3630 Social Media Management

This course provides a practical introduction to the field of Marketing 2.0 – word of mouth, social media, and mobile device marketing as well as an overview of their strategic role in overall marketing management. Recent developments in blogging, consumer-generated content, viral messaging, and such social media tools as YouTube, Twitter, LinkedIn, Facebook have fundamentally changed the relationship between marketers and consumers. Students will learn how to use these tools to operationalize marketing principles. The course includes hands-on projects to develop a word of mouse campaign and live blogging experience.

Prerequisite: MKTG 3500

MKTG 4510 Marketing Research

Purpose, methods, and techniques of marketing research.

Prerequisites: ECON 3100, MKTG 3500

MKTG 4520 Marketing Management

This course applies the marketing skills and concepts from earlier courses and is intended as a marketing “capstone”. The course typically is based around a “real world” project, done on a consulting basis with a local firm. Ideally, students have had all or most of their marketing electives prior to taking 4520. Permission from the instructor is required.

Prerequisites: MKTG 3500, ACCT 2310, MKTG 3510, MKTG 4510 (one of MKTG 3510 and MKTG 4510 may be taken in the same quarter as MKTG 4520).

MKTG 4530 Brand Management

Brand Management is an undergraduate elective course designed for Marketing majors. The course examines organizational branding decisions with an emphasis on the consumer psychological principles that influence the success of branding. It is designed to develop students’ appreciation of customer-based brand equity and their ability to build, measure, and manage brand equity. Marketing Majors Only.

Prerequisite: MKTG 3500

MKTG 4540 New Product Development

Fits the interests of those who seek an introductory course to learn about effective practices for bringing new products to market. It addresses the entire new product development process within the context of a strategic marketing framework. Topics include new product development strategy, idea generation and evaluation, organization and design, time-to-market, design and development team management, forecasting for new products, market entry decision, and marketing launch strategy.

Prerequisite: MKTG 3500

MKTG 4550 Marketing Analytics

In this course, you will learn analytical techniques and statistical models that can help enhance business decision making by converting data to insights. More importantly, the goal of this course is to remove any fear of data analysis and increase your comfort level with analyzing databases commonly used in marketing.

Prerequisites: MKTG 3500, ECON 3100

MKTG 4560 International Marketing

Analyzes issues important in marketing in multiple foreign environments. Addresses market segmentation, product design, promotional strategies, pricing strategies in the face of changing exchange rates, media choice, and the importance of cultural differences. Offered every other year.

Prerequisite: MKTG 3500

MKTG 4600 Marketing and Social Issues

This course explores the variety of ways that marketing is involved with social issues. Student and faculty examine the roles of marketing in creating or exacerbating social problems as well as its role in relieving them. Topics may vary but typically include materialism, energy and the environment, consumer privacy, sustainable business. Controversial products (tobacco, alcohol, guns, etc), and specific issues related to product, price promotion, and distribution. Classroom activities consist of discussion, case analyses, and guest speaker presentations. The course includes a service learning project.

Prerequisite: MKTG 3500

MKTG 4610 Entrepreneurial Marketing

A dramatic new form of marketing is emerging. Recent years have witnessed the use of such terms as subversive marketing, disruptive marketing, guerilla marketing , and others. Each reflects an alternative approach to conventional marketing. This course represents an attempt to bring together these perspectives by providing an integrative framework called "entrepreneurial marketing." The course addresses issues of leveraging resources, creative and innovative marketing tactics, and other issues to help make new firms competitive.

Prerequisite: MKTG 3500, or the equivalent.

MKTG 4620 Consumption and Happiness

This course explores the link between consumption and happiness, or subjective assessments of well-being. A primary goal of the course is to provide students with tools to increase their personal happiness levels by exposing them to recent advances in behavioral science on the determinants of a fulfilling and happy life.

Prerequisite: MKTG 3500

MKTG 4630 Sustainable Business Marketing

In order to cope successfully with the current and future business, societal, and ecological challenges, modern organizations are adopting more sustainable business marketing practices. In doing so, they will be at a competitive advantage and will reap the many benefits that accrue from demonstrating leadership in this arena.

Prerequisite: MKTG 3500

MKTG 2910, 4910 Special Topics Courses

See administrative office for prerequisites and course descriptions. (2 - 5 credits)

MKTG 4940 International Study Tour: Marketing

The study of international marketing in the context of a foreign country. Course will include travel to the country to observe activities and conditions and to meet with representatives of businesses and other institutions. Location of tour can vary. Check with the department for details.

MKTG 4950 Internships

(0 - 5 credits)

For more about internships, visit the Albers Career Center

MKTG 3960, 4960 Independent Study

(1 - 5 credits)

MKTG 4990 Directed Research

(1 - 5 credits)