PhD, Marketing, Kellogg School of Management, Northwestern University
Consumer Behavior, Marketing
Mathew Isaac obtained his PhD in Marketing from the Kellogg School of Management at Northwestern University in 2010. Subsequently, Dr. Isaac served as a post-doctoral research fellow at Kellogg, where he also taught the MBA course in Sales Force Management. At Albers, Dr. Isaac teaches Introduction to Marketing, Sales Management, Brand Management, and Marketing Strategy to undergraduates and MBA students. His research focuses primarily on consumer judgment and decision-making, examining how contextual and motivational factors influence product evaluations and purchase intentions. Dr. Isaac's research has been published in a number of leading scientific journals, including Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, and Journal of Advertising Research. His work has also been featured in business and popular press, including Harvard Business Review, Time, Forbes, Wall Street Journal, The Atlantic, Men's Health, Women’s Health, and Fast Company. Prior to entering academia, Dr. Isaac advised media, healthcare, and private equity clients as a Consultant and Manager for Bain & Company and ZS Associates.
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