500x500-redhawk.jpg

Dinesh Kumar Chinnasamy

Job Title: Senior Manager
Company: Redfin
Industry: Real Estate
Mentor Since: Fall 2022
Will Mentor: Graduate Students
Mentor Type: Albers
Profile

  1. Albers School of Business & Economics
  2. Student Life
  3. Career Mentoring
  4. Albers Mentor Program
  5. Mentor List
  6. Profiles

Background

Job Description

I lead strategic marketing initiatives to drive growth and brand awareness. My role involves overseeing digital campaigns, optimizing advertising efforts, and collaborating with cross-functional teams to enhance customer engagement and market presence. I also work with attribution models to accurately measure the effectiveness of marketing activities and ensure data-driven decision-making. Leveraging these insights, I aim to elevate Redfin's marketing performance and contribute to the company's overall success in the real estate industry.

Company Description

Redfin is a technology-powered real estate brokerage that provides comprehensive services for buying, selling, and renting homes. With a user-friendly online platform and mobile app, Redfin offers up-to-date property listings, market insights, and innovative tools like 3D virtual tours. Redfin agents provide personalized service and expert guidance, supported by data-driven technology, to help clients navigate the real estate market efficiently. Additionally, Redfin operates on a customer-first model, often offering lower fees compared to traditional real estate brokerages.

Employment History

Vice President of Analytics and Paid Marketing @ Neighborhoods.com & 55places.com, Director of Marketing at Blue Nile, Leading Analytics @ Pro.com, Analytics Manager at A Place for Mom, Software Engineer at Infosys

Education

PMBA @ Seattle University; B.Tech Computer Science @ Amrita Vishwa Vidyapeetham

Mentoring Objectives & Scope

Domain Knowledge, Technical Prep, Interview Prep, Scope and opportunities, Sample Projects, Guidance. Topics: - Digital Marketing - Machine Learning - Data and Analytics - Workflow Automation

When and where do you hold meetings with your students?

Hybrid (mix of in-person and virtual). Belleuve, Seattle University.

Additional Information

Author of Artificial Intelligence M.A.G.I.C. For Business and AI Marketing Guide. Board of Director @ AI Marketing Engineers and Marketing Advisory Board @ Seattle University