Melissa O’Brochta — Mentor profile, Title: Director of Partnership Marketing, Company: Seattle Kraken, Mentor Type: Sport and Entertainment
Job Title: Director of Partnership Marketing
Company: Seattle Kraken
Will Mentor: Graduate Students, Sport & Entertainment Management
Mentor Type: Sport and Entertainment
Background
Job Description
As a Director of Partnership Marketing, I’m responsible for managing and growing the relationships we have with our corporate partners. I work closely with the marketing teams at the Seattle Kraken and Climate Pledge Arena to ensure all contractual partnership elements (and more) are delivered. My role focuses on clear communication, strong execution, and creating value for both our organization and our partners.
Company Description
About the Seattle Kraken
Launched in 2021, the Seattle Kraken are the National Hockey League's 32nd franchise and compete in the league's Pacific Division. The Kraken are playing their quintennial season at Climate Pledge Arena in 2025-26. Visit SeattleKraken.com for the latest news and information including press releases, multimedia and content.
About Climate Pledge Arena
Climate Pledge Arena, located at Seattle Center, is the complete redevelopment of an historic landmark, originally built for the 1962 Seattle World's Fair. The arena is home to the NHL’s Seattle Kraken, WNBA's Seattle Storm, Seattle Torrent and the world's biggest performers of live music and events. The arena is named after The Climate Pledge, an initiative founded by Amazon and Global Optimism asking global corporations to become net zero carbon by 2040. Climate Pledge Arena has one of the most progressive sustainability programs of any building its size, including being the world’s first Zero Carbon Certified arena. Climate Pledge Arena opened October 19, 2021.
Employment History
Previously: Arizona Coyotes & Seattle Mariners
Education
BA, Sport and Fitness Administration/Management - Washington State University
BA, Mass Communication/Media Studies, Minor, Marketing - Washington State University
Mentoring Objectives & Scope
This style mentorship was a key contributor to my success early in my career. It gave me the confidence to reach out, real life networking skills, and someone to bounce jobs and ideas off of. I hope to provide that and more to the students I get to work with. I hope to prepare them, connect them, and cheer for them in this next phase of their life.
When and where do you hold meetings with your students?
Lunch or coffee meetings preferred. Fridays are most flexible.