The Seattle University Brand

Consistency drives the clarity of our messages. Unified visual and written messages strengthen our institutional credibility and builds trust while establishing a strong voice for the university. Who we are is reflected in how people think, feel and respond when they hear “Seattle University.” Be a better ambassador for the university and reinforce the brand by utilizing these guides and resources.

We represent more than just a logo

We are rooted in our message foundation.

Mission

Seattle University is dedicated to educating the whole person, to professional formation, and to empowering leaders for a just and humane world.

Vision

We will be one of the most innovative and progressive Jesuit and Catholic universities in the world, educating with excellence at the undergraduate, graduate and professional levels.

Brand Positioning

Seattle University educates the whole person with an emphasis on real world, experiential learning in a global hub of technology, innovation and progress. Our rigorous, personalized and values-centered education prepares students for a constantly changing world.

Key Messaging

Seattle University is in the heart of one of the world’s top cities for technology and sustainability and our students are at the heart of its innovation and progress. We are a staple of Seattle’s economic, social and cultural fabric—offering students unparalleled access to leading businesses, nonprofits and professional networks.

But we’re much more than our location.

Seattle U delivers a high quality, personalized and impactful education in the Jesuit tradition. Our exceptional faculty care passionately about every student’s success and empowering leaders for a just and humane world. Faculty engage students in deeper learning and real-world experiential opportunities. It’s why our students are difference makers in their careers and communities.

Our rigorous, holistic and values-centered education and strong career outcomes are why Seattle U consistently achieves high rankings among the best universities nationally.

Unity of Message and Purpose

Please find information about our brand guidelines and useful tools to activate the Seattle University brand.

SU Brand Guidelines

Download the new Seattle University brand guidelines.

Logos and Marks

Download logos and marks.

Messaging Playbook

Download the Seattle University messaging framework.

Visual Narrative

Creating a strong visual narrative for Seattle University, through photography and video, is vital to telling our story. We provide compelling and impactful images and videos that support top-tier marketing and advertising for the university’s print and web materials.