Color
Explore our brand's color palette, featuring primary and secondary colors, with guidelines for their correct usage to maintain visual consistency and impact.
Primary Colors
The primary brand color is SU Red. It must be present throughout all brand collateral. Utilize the SU Red to help visually tie back to Seattle University as a brand. Make “red” the hero.
Neutral Colors
Black, white and shades of gray are acceptable colors to partner with SU Red.
Accent Colors
Five accent colors — teal, royal, blue, emerald and yellow — can be used to compliment the SU Red. However, these colors should never be used alone, or in a primary way.
Find hex codes, color builds and more on the Redhawk Hub.