MBA-5215 : Creating Value through Marketing and Operations

Master in Business Administration | Albers School of Business | GR

  1. Center for Environmental Justice and Sustainability
  2. Sustainability in Academics
  3. Sustainability Courses
  4. Sustainability Course Repository
  5. Courses
  • LSAP Goal 3 Ecological Economics
  • 8 Decent Work and Economic Growth
  • 12 Responsible Consumption and Production

About this Course

This course focuses on how firms create value by paying attention to the critical interaction between marketing and operations decisions. Emphasis on business strategy, targeting, position, value proposition, and strategic operations decisions (cost, quality, sustainability, etc.)