Geneva Lasprogata Sedgwick Headshot

Geneva Lasprogata Sedgwick, JD, LL.M

Program Director, MBA in Sport and Entertainment Management
Professor, Department of Marketing

Biography

Geneva (“Eva”) Sedgwick has over 20 years of experience in higher education, excelling as both a faculty member and in administrative leadership. Her research focuses on human rights issues in technology/AI, employee relations, and consumer protection. Recognized nationally for her innovative teaching, she has designed online courses in law and ethics in business analytics for Seattle University and Microsoft’s EDx (now LinkedIn Learning) platform. She has also gained recognition for her scholarly work in employee privacy law and social entrepreneurship, with publications in journals like the Stanford Technology Law Review and the American Business Law Journal.

In her leadership roles at Seattle University, Professor Sedgwick served as the Director of University Summer Programs (2017-2020), overseeing undergraduate summer enrollment and pre-collegiate immersions, including a transition program for students from under-represented communities. Currently, she serves as the Director of the Albers MBA in Sport and Entertainment Management. In this role, she has:

  • Developed a strategic vision and curriculum for both in-person and asynchronous modalities.
  • Successfully aligned the program’s goals with the university’s DEIB mission, actively recruiting first-generation students, veterans, BIPOC, LGBTQIA+, and other diverse student populations.
  • Expanded community engagement opportunities and strengthened ties with industry partners to provide high-value internships, job placements, and mentorship programs.
  • Increased enrollment while fostering academic excellence, leading the program to higher visibility and rankings.
  • Encouraged and promoted faculty research, community engagement, and scholarship to the advisory board, partners, and publicly via social media channels.

Professor Sedgwick holds a bachelor’s degree in marketing from Boston College, a JD from Villanova University School of Law, and an LL.M in International Law from New York University School of Law.

Education

  • LL.M. New York University School of Law
  • J.D. Villanova University School of Law
  • Bachelor of Science (Marketing) Boston College

Courses Taught

  • Business Law
  • International Law
  • Negotiations
  • Sport and Entertainment Law

Publications

Wellness and Consumer Protection

  • G. Lasprogata Sedgwick. “Regulating the Wellness World: Proposed Policy Reform and Legislation to Protect Consumers Against Ongoing Abuse” (Work in Progress).

  • Journey Into Yoga Cults, Episode 9: “Fear Not the Legal Threats and Bullying Tactics” (2022). Published by Apple and Spotify. (Law, Wellness Industry, Employment Discrimination).

Technology and Privacy Law

  • G. Lasprogata Sedgwick. “The Impact of AI and Data Privacy in Fan Engagement and Personalization in Sport and Entertainment” (Work in Progress).

  • G. Lasprogata Sedgwick and J. Smith. “Data Privacy and Contact Tracing.” (May 2020). Ethics Matters Blog.

  • G. Lasprogata Sedgwick. “Facial Recognition in Hiring: Occupational Segregation on Speed.” (April 2021). Ethics Matters Blog.

  • G. Lasprogata and N. Colaner. “Ethics and Law in Data Analytics.” Microsoft Professional Certification, published on LinkedIn Learning since 2018 (over 30,000 participants globally; 4.7/5 rating).

  • G. Lasprogata, D. Melnick, C. Blanchard, and E. Luysterborg. “Big Brother Can Leave the Building – Privacy’s Got This.” Panel at 2015 (ISC)2 Security Congress, Anaheim, California.

  • G. Lasprogata. “Modern Technology and Expanding Protection for Employee Privacy Rights.” Canadian Civil Liberties Association, June 2014, Toronto, Canada.

  • N. King, G. Lasprogata and S. Pillay. “Workplace Privacy and Discrimination Issues Related to Genetic Data: A Comparative Law Study of the European Union and the United States.” American Business Law Journal. Volume 43 (2006).

  • G. Lasprogata, N. King and S. Pillay. “Regulation of Electronic Employee Monitoring: Identifying Fundamental Principles of Employee Privacy through a Comparative Study of Data Privacy Legislation in the European Union, United States and Canada.” Stanford Technology Law Review 4 (2004).

  • G. Lasprogata and D. Lockwood. “Digital Signatures: Rescuing Authentication Technology from a Premature Demise.” The Journal of Strategic E-Commerce, Volume 1:1 (2003).

  • G. Lasprogata and N. King. “What's in a Domain Name? Online Simulation Delivers Virtual Dispute Resolution Experience for Business Law Students.” The Journal of Legal Studies Education, Volume 20:2 (2002).

  • G. Lasprogata. “Virtual Arbitration: Contract Law and Alternative Dispute Resolution Meet in Cyberspace.” The Journal of Legal Studies Education, Volume 19:1 (2001).

Ethics, Corporate Citizenship and NGO Impact

  • G. Lasprogata Sedgwick, B. Ruppert, and Z. Zenteno. “A By-Product of Summer Programs: Student Marketers and Career Readiness.” Summer Academe: A Journal of Higher Education (2021).

  • G. Lasprogata and T. Noble Foster. “Fostering Integrative and Interdisciplinary Learning: A Business Law Exercise in Social Entrepreneurship, Global Health Innovation, and Cloud Technology.” Atlantic Law Journal, Volume 18 (2016).

  • G. Lasprogata. “Values Change for Survival.” Journal of Law, Business and Ethics. Volume 20 (2014).

  • M. Cotten and G. Lasprogata. “Corporate Citizenship & Creative Collaboration: Best Practices for Cross-Sector Partnership.” Journal of Law, Business and Ethics, Volume 18 (2012).

  • G. Lasprogata and M. Cotten. “Contemplating ‘Enterprise’: The Business and Legal Challenges of Social Entrepreneurship.”  American Business Law Journal Volume 41:1 (2003).