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Jennifer S. Hong, PhD
Assistant Professor, Department of Marketing
Biography
Jennifer S. Hong obtained her PhD in Marketing from the Leonard N. Stern School of Business, New York University in 2019. Prior to her PhD, she completed her MA in Psychology at the New York University and BA in Economics at the University of Chicago. At Albers, Dr. Hong teaches Introduction to Marketing and Marketing Analytics to undergraduate and MBA students. Her research focuses primarily on how consumers respond to product bundles. Specifically, she examines the potential impact of various marketing strategies–such as customization, product configuration, and global segmentation–on how consumers judge product bundles as well as each bundled component. Her other research projects include understanding motivational and contextual factors that influence various consumer judgments.
Education
- PhD, Marketing, Leonard N. Stern School of Business, New York University
- MA, Psychology, New York University
- BA, Economics, University of Chicago
Courses Taught
- Introduction to Marketing
- Marketing Analytics
Publications
Hong, J. S., Longoni, C., & Morwitz, V. G. (2024). Proximity bias: Interactive effect of spatial distance and outcome valence on probability judgments. Journal of Consumer Psychology, (34)1, 18-34.
Hong, J. S. and Isaac, M. S. (2021). Location, location, location: The effect of clutter on the evaluation and aesthetic judgment of off-premise signage. Interdisciplinary Journal of Signage and Wayfairing, 5(1), 20–40.
Hong, J. S., & Bonezzi, A. (2020). Bundling products worldwide: How self-construal influences product bundle evaluation. In J. Argo, T. M. Lowrey, & H. J. Schau (Eds.), NA - Advances in Consumer Research (Vol. 48, Pp. 408-409). Association for Consumer Research.
Hong, J. S., Bonezzi, A., & Meyvis, T. (2019). The downside of product bundle customization. In R. Bagchi, R. L. Block, & L. Lee (Eds.), NA - Advances in Consumer Research (Vol. 47, Pp. 627-628). Association for Consumer Research.