Katie Quinn, PhD

Biography

My research focuses primarily on how consumers perceive brand attributes and interact with brands in various contexts. Prior to entering academia, I worked as a Financial Analyst for Epic Systems and during my graduate studies, I worked as a PhD brand consultant for DNA Seattle. In my free time, I watch college football, play with my son and daughter, and review sports books on Instagram (@TheSportsLibrarian).

I teach and do daily life under my married name, Katie Quinn, and I publish under my maiden name, Katie Spangenberg.

Curriculum Vitae

Education

Ph.D, Marketing, University of Washington, 2021
BBA, Finance, Gonzaga University, 2011

Courses Taught

I primarily teach Marketing Research and Brand Management.

Publications

Connors, Scott, and Katie Spangenberg, (2024), “The Role of Psychological Distance in Enhancing Identity-Relevant Brand Awareness,” Forthcoming in Journal of Advertising.
Bauer, Christoph, Katie Spangenberg, Eric R. Spangenberg, and Andreas Herrmann (2022), “Collect Them All! Increasing Product Cross-Selling Using the Incompleteness Effect,” Journal of the Academy of Marketing Science, 50, 713-741.
Connors, Scott, Katie Spangenberg, Andrew Perkins and Mark Forehand (2021), “Health-Based Weight Stereotypes in Advertising: Perpetuating Unhealthy Responses Amongst Overweight Identifiers,” Journal of Advertising, 50(2), 97-118.
Isaac, Mathew and Katie Spangenberg (2021) “The Perfection Premium,” Social Psychological and Personality Science, 12(6), 930-937.
Connors, Scott, Katie Spangenberg, Andrew Perkins and Mark Forehand (2020) “Crowdsourcing the Implicit Association Test,” Journal of Advertising, 49(4), 495-503.
Spangenberg, Katie, and Justin Angle (2019), “Associations Matter: Revisiting the Threat Typology Model,” in Mark R. Forehand and Americus Reed II (eds), Handbook of Research on Identity Theory in Marketing, Cheltenham, UK and Northampton, MA, USA: Edward Elgar Publishing.