The Seattle University Brand

Consistency drives the clarity of our messages. Unified visual and written messages strengthen our institutional credibility and builds trust while establishing a strong voice for the university. Who we are is reflected in how people think, feel and respond when they hear “Seattle University.” Be a better ambassador for the university and reinforce the brand by utilizing these guides and resources.

  1. Offices & Departments
  2. Marketing Communications
  3. Brand Identity
Examples of branding work

We Represent More than Just a Logo

The Seattle University brand is rooted in our mission.

Mission

Seattle University is dedicated to educating the whole person, to professional formation, and to empowering leaders for a just and humane world.

Vision

We will be one of the most innovative and progressive Jesuit and Catholic universities in the world, educating with excellence at the undergraduate, graduate and professional levels.

Our Brand Promise

We deliver life-changing education centered on experiential learning that prepares students for personal and professional success and to shape a constantly changing world for the better.

Key Messaging

Seattle University is in the heart of one of the world’s top cities for technology and sustainability and our students are at the heart of its innovation and progress. We are a staple of Seattle’s economic, social and cultural fabric—offering students unparalleled access to leading businesses, nonprofits and professional networks.

But we’re much more than our location.

Seattle U delivers a high quality, personalized and impactful education in the Jesuit tradition. Our exceptional faculty care passionately about every student’s success and empowering leaders for a just and humane world. Faculty engage students in deeper learning and real-world experiential opportunities. It’s why our students are difference makers in their careers and communities.

Our rigorous, holistic and values-centered education and strong career outcomes are why Seattle U consistently achieves high rankings among the best universities nationally.

Unity of Message and Purpose

Please find information about our brand guidelines and useful tools to activate the Seattle University brand. In-depth guidelines and resources can be found by logging into the Redhawk Hub.

Redhawk Hub

More Visual Identity

Brand Pillars

Our brand is founded on Seattle University’s distinctive values. We use them to define our brand pillars and create straightforward, authentic messaging.

a student showing an electronics project model to other students

Higher-Powered Academics

A life-changing experience in the Jesuit, Catholic tradition of educating the whole person.

funky sculpture art framing the Space Needle and the Seattle skyline

Innovative and Experiential Ecosystem

Located in Seattle, a a global tech hub, providing unparalleled access to innovation, arts and adventure.

an SU graduate in regalia smiling at his parent at commencement

Enduring Impact

Students empowered to be principled leaders, successful professionals and engaged citizens.

More Brand Guidelines

Social Media

Find information and guidelines about the Seattle University social media channels.

Additional Resources

Get in Touch

Eli Voigt

Creative Director

Eli Voigt