Marketing, BABA
Marketing continues to evolve even as its underlying principles remain constant. Learn more about Albers' undergraduate marketing degree.
About this Program
Cutting-Edge Marketing: Leaders for the Future
Marketing is a critical element in a business’s success. With increasing competition and rapidly changing technology, knowing how to position your organization’s products and services to not only win, but retain customers, is key to your company’s survival.
Enhancing your understanding of economics, psychology, sociology, and statistics will equip you with the skills to pinpoint potential customers, effectively engage their interest, and foster enduring loyalty.
Our marketing program isn’t just knowing how to do social media, search advertising and marketing automation; it also teaches you how to conduct market research and analysis, write effective copy, and measure the success of campaigns.
In our undergraduate marketing program, we develop your strategic thinking, analytical and quantitative skills, and leadership abilities. This prepares you for a successful career in marketing, encompassing a variety of roles and types of organizations.
Top 5% World Business Schools & AACSB accredited
Albers School of Business and Economics
Placement Rate
For graduates of Albers School of Business and Economics
$70,000
Average starting salary for business majors
Strongly Supported by Top Seattle Marketing Executives
Hear From the Pros: Skills for Success
Seattle’s top marketing professionals offer advice for succeeding in marketing as they visit our campus to connect with students.
Connected to Seattle’s Best Jobs
There’s no better place to learn about marketing than at the Albers School of Business and Economics. Our strong connections to the best companies in Seattle open doors and create opportunities for all our students. The Albers Career Center connects you to the mentors and resources for the current job market.
Real-World Experience That Makes a Difference
Hands-on classes feature projects that connect you to our vibrant neighborhood and the broader city of Seattle. You’ll see right away how your marketing skills can make an impact in the businesses and communities in Seattle. If you want to be part of changing the world through marketing, you’re in the right place.
Be Prepared for Emerging Marketing Technology
Marketing has changed dramatically over the last decade due to the creation of new platforms for reaching prospects and the tools for research and evaluation. You’ll need a program that understands the potential of virtual reality, augmented reality, the metaverse, and generative AI (artificial intelligence), while preparing you for the challenges that are ahead.
Our marketing program empowers you to understand and leverage the exciting opportunities that all this new technology brings to the world. You’ll learn leading-edge strategies to leverage these new technologies for maximum impact. And, by building skills in data analysis, sociology, and statistics, you’ll be primed for a future in marketing leadership.
You’ll also leverage your powerful communication, social, and technology skills to help businesses and society move forward. Our Jesuit approach helps you explore how to use marketing to create a more just, inclusive, and sustainable world no matter where your career takes you.
Develop the Skills for Popular Marketing Careers
As a highly desired graduate in a high-demand career, you’ll find many marketing opportunities right after graduation. Every industry needs thoughtful, effective marketers, so you can launch your career in the industries you want to impact most.
Here are some of the types of work you could do!
- Marketing Research
- Advertising - Strategic Planning
- New Product Design
- Content Strategy
- Brand Management
- Product Management
- Retail Management
- Personal Selling/Sales Management
From Our Alumni
Julia Downing
“As a marketing major, I’ve been able to take advantage of the Albers networking nights to network with various marketing professionals, speak with marketing professors one on one about their careers, and work on relevant projects in my classes. The field of marketing is rapidly changing across industries as technology advances and Albers has done a great job at incorporating curriculum to prepare students to launch a successful career in marketing.”
'19, BABA Marketing
Featured Faculty
Discover more programs to explore
Here to Help Learn More
For more information about the Marketing major or minor at Seattle U, contact:
Mathew Isaac
Chair, Department of Management
Personal Branding Minor
For more information about the Personal Branding in Sport and Entertainment Minor, Contact
Rose Kaser, MFA
Assistant Director Flex JD, Seattle University School of LawAdjunct Professor, MBA in Sport and Entertainment Management
Get in Touch
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